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Common Issues In Medical Websites

  • Not mobile friendly
  • Ugly, outdated design
  • Not using HTTPS protocol
  • Poor choice of fonts
  • Poor choice of imagery
  • Incoherent messaging
  • Slow site
  • Starting below the fold
  • Keyword stuffing
  • Using Adobe Flash videos/animations
  • Old copyright date
  • Not telling new patients what to expect
  • Not addressing insurance and financial policies
  • Our Approach

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    Lets look under the hood...

    Domain And Hosting

    Domain And Hosting

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    Design And Development

    Design And Development

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    Testing

    Testing

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    Maintenance and Updating

    Maintenance and Updating

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    Advanced Technology
    Latest Html5, & Css3 Languages
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    HTML5 is the latest evolution of the standard that defines HTML. The term represents two different concepts. It is a new version of the language HTML, with new elements, attributes, and behaviors, and a larger set of technologies that allows the building of more diverse and powerful Web sites and applications. This set is sometimes called HTML5 & friends and often shortened to just HTML5.

    Optimized Code And Framework
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    We say that code optimization is writing or rewriting code so a program uses the least possible memory or disk space, minimizes its CPU time or network bandwidth, or makes the best use of additional cores.

    In practice, we sometimes default to another definition: Writing less code.

    Designed For High Performance
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    A website’s performance is a very important factor for user engagement and retention. Research suggests if a website takes longer than 3 seconds to load, users leave right away and don’t come back. Website performance is the speed of a web page to download, render, and display in a web browser. Website performance is measured in Page Load Time.

    Text, Fax And Email Alerts
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    Message alerts serve as your notification system when patients interact with your website. Use it to receive alerts on your mobile device or computer, so you never miss an important message. Notification options can be customized to meet your specific needs.

    Mobile Responsive
    Instant Size Adaptation
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    Modern browsers like the latest versions of Internet Explorer, Firefox, Safari, and Opera support the width and height properties of the W3C Working Draft CSS Device Adaptation. Many websites have prioritized optimization for a 1024 pixel wide window. This ensures a good user experience for a wide variety of displays when the browser is maximized.

    Fast Mobile Page Load
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    Why improving your mobile site performance is critical
    Fast sites rank better in search engines. Google stated that one of their ranking factors is site performance, especially for mobile users. Bing also has focused its webmaster guidelines on site speed

    Speed optimization reduces server load.
    Say goodbye to capacity problems and crashed servers, and hello to less bandwidth usage. Most optimizations aimed at increasing speed also decrease file sizes, saving storage space, and reducing the amount of information that the server needs to send to each visitor.

    Fast websites increase conversions.
    Fast page loads make happy customers, and happy customers buy more. If it takes ages to load the page, then they are much less likely to continue shopping and browsing for additional products.

    Touch Screen Response
    Free Forever Package Resident Package Physician Package Low P Repair SEO Rehab

    Have you ever touched or clicked an element on a web page and questioned whether the site detected it?

    Simply altering the color of an element as users touch or interact with parts of your UI gives a basic reassurance that your site is working. Not only does this alleviate frustration, but it can also give a snappy and responsive feel.

    Click-To-Call Capability
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    The definition of click-to-call (which is sometimes called click-to-talk, click-to-dial, or click-to-text) refers to a type of digital communication in which a person clicks a button or text to be connected with another individual in real-time.

    Hosting
    Cloud-Based Servers
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    A cloud server is a virtual server (rather than a physical server) running in a cloud computing environment. It is built, hosted, and delivered via a cloud computing platform on the internet, and can be accessed remotely.

    Managed Daily Backups
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    A managed backup is monitoring that’s put in place to check the integrity of your company’s backups. Your company’s data is important, and having adequate backups is a critical part of keeping that data protected. Whether it be a hardware failure or cyber-attack, when disaster strikes, your business will come to a halt unless you have the proper plans and data backups in place.

    SSL Certificates
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    SSL Certificates are small data files that digitally bind a cryptographic key to an organization’s details. When installed on a web server, it activates the padlock and the https protocol and allows secure connections from a web server to a browser. Typically, SSL is used to secure credit card transactions, data transfer, and logins, and more recently is becoming the norm when securing browsing of social media sites.

    Full Domain Management
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    Optimize every aspect of your domain's settings, proactively monitor requests to your network, and use monitoring data to determine the requirements of your network.

    Simplify your domain management - quickly add DNS records, hosts, and mail servers. We will publish and manage your DNS records.

    Additional Features
    Image Library with copyright-free photos
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    A copyright-free image is one that is provided by the photographer to be used by any person. However, the owner of the picture or photographer may still own a copyright on a particular photo or image but simply has provided authorization for the image to be used by others.

    Content Generation
    Physician Package SEO Rehab

    It has been well researched that higher text content volumes are related to better ranking ability in general. Included

    • 1 Blog post related to health care industry
    • Partner Blog Post
    Extra*
    • Social Media posting calendar

    Boost your ranking on Google
    Physician Package Low P Repair SEO Rehab
    • Improve your website’s user experience
    • Write great content optimized for SEO
    • Get more backlinks
    • Improve your page speed
    • Fix broken links
    • Optimize your images
    • Use H1 and H2 header tags
    • Optimize for local search
    Social media integration
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    Adding links to your social media profiles is the simplest way of integrating social media into your website. Links to social media profiles allow users to quickly navigate to their favorite network as a means to find out more about your company, contact you, or share your content.

    Dedicated support
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    Available support 24/7. Contact by phone or email.

    RMS PLATFORM

    Review Management System

    rms

    Reviews Collection

    It proactively helps with collecting reviews; thanks to the RTP Tablet on premises.

    Follow Up

    Follow up SMS & Email to patients that leave 4 and 5 star ratings prompting them to post their reviews on their social media.

    Online Forms

    Dedicated online form to collect online reviews.

    Custom Links

    Custom navigation links for patients to your online reviews.

    Free Tablet

    Free tablet to collect reviews.

    Live Streams

    Live stream of reviews on your website via RMS Widget

    Monthly Reviews

    750 monthly reviews included.

    RTP Portal

    Access to the RTP Portal to manage reviews.

    Ready For The Next Level?

    LOW P
    REPAIR

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    $199

    Data

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    Website Content Dev

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    $200

    Data

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    SEO
    REHAB

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    $99/Month

    Data

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    DAILY SOCIAL
    POSTS

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    $99/Month

    Data

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    Start Here First

    Device Renderings
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    This check visually demonstrates how your page renders on different devices. The average active internet user accesses websites through smartphones and tablets. Proper website optimization enables your pages to render properly and more traffic will be redirected to your website.

    Mobile Viewports
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    A viewport is the visible area of a web page. Viewports are important to ensure that your page content sizes appropriately for different mobile devices and tablets. Websites without this meta tag won't pass the Google Mobile-Friendly test and it can impact negatively on your positioning in mobile search results.

    Flash and iFrames
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    Special coding libraries like the Google Tag Manager require iFrames as part of their integral functionality. Although iFrames can complicate navigation and search engine index for other platforms, it is still an important coding tool for functional websites.

    Title Tag
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    A title tag is a piece of HTML code located in the element. It enables search engine users to define the content of web pages. It is not a part of the HTML document; rather, it consists of the whole HTML document. It is also one of the most important (and easiest) on-page SEO factors.

    Meta Description Tag
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    A meta description is important for search engines and people to understand the content of your page. It is often shown as the description text blurb (snippet) in search results and will often appear when your articles are shared across other websites and social media channels.

    Image Alt Attributes
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    Alternative text, “alt attribute” or “alt text” is an HTML attribute that describes an image as a text. It is used by search engines to help define what that image is about and it is not seen by users unless there's an issue (slow internet connection or src attribute error) or they are using a screen reader.

    Favicon
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    Also known as a shortcut icon, website icon, tab icon, URL icon, or bookmark icon, this is a file containing one or more small icons,[1] associated with a particular website or web page. It is usually displayed on the address bar of a browser or in front of the site's name in the list of bookmarks.

    Tap Target Sizing
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    The sizing of a tap target is triggered when tap targets like links or buttons are packed closely together or are too small for a user to click on them. Smaller screens pose a greater challenge as the size of tap targets gets scaled down on such devices. Tap targets should be big enough for a fingertip to touch as tapping one thing and mistakenly hitting another is frustrating for your users.

    Legible Font Sizes
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    16px is the minimum when it comes to desktop browsing, while for mobile browsing, the sizes around 16px will do. Using bigger font sizes will increase readability and hierarchy, and make it easier for the reader so they don't get frustrated and leave your website.

    Page Speed
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    Page speed is often confused with "site speed," which is actually the page speed for a sample of page views on a site. Page speed can be described in either "page load time" (the time it takes to fully display the content on a specific page) or "time to first byte" (how long it takes for your browser to receive the first byte of information from the web server).

    Page Size
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    Page size refers to the downloaded file size of a given web page. It is made up of all the files that make up the page. A typical web page is made up of several files that may include HTML, CSS, Javascript, or image files, as well as other resources. A general rule is to keep your page under 5MB in total file size.

    Java Script Errors
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    Errors are statements that prevent the program from running properly. There are three main types of errors that can occur while compiling a JavaScript program. These errors include syntax errors, runtime errors, and logical errors.

    Syntax errors are the most common type of error that occurs in any programming language. They occur during the runtime of the program(after it is interpreted by the compiler) and are the most difficult to find.

    Consider a statement: ''John is playing guitar.'' This statement is logically correct and its syntax is also correct. Now consider another statement: ''Guitar is playing John.'' This statement's syntax is correct but it is logically incorrect. These types of errors cause a serious problem as they change the whole path of how your program will work.

    GZIP Compression
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    File compression is an important part of enhancing the achievement of great page loading speeds. Use applications like gzip to compress files and reduce the HTML, CSS, and JavaScript file sizes. Files larger than 150 bytes should be compressed for better loading speeds.

    Optimize Images
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    Optimizing images while maintaining quality requires you to compress the photo to reduce its size but not its dimensions. This will reduce the page size and also improve the site's overall speed. Some tools such as Adobe Photoshop and GIMP can be used to compress your images without compromising quality.

    Minification
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    Minifying resources is the process of eliminating redundant or unnecessary data from your web pages without affecting how they are processed by browsers. It could involve the removal of unused codes, code comments, or shorter function names. Minification allows the data to be transferred quickly thereby making the page load faster.

    Deprecated HTML
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    Generally, "deprecated" means something disapproved. In IT, deprecated elements are those elements that are allowed, but not recommended and are being replaced by newer ones. So, a "deprecated code" means that it is not recommended to use as there is a better alternative in that software to use instead. As of the release of HTML5, the use of certain elements is discouraged.

    Inline Styles
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    Using inline styles is generally considered a bad practice. Because style rules are embedded directly inside the HTML tag, it causes the presentation to become mixed with the content of the document, which makes updating or maintaining a website very difficult.

    Friendly URL's
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    A friendly URL is a Web address that is easy to read and includes words that describe the content of the webpage. This type of URL can be "friendly" in two ways. 1) It can help visitors remember the Web address, and 2) it can help describe the page to search engines.

    For example, a company may use the URL "www.[company].com/support/" for the support section of their website. This is much easier to remember than a long convoluted URL, like "www.[company].com/section/support/default.aspx?id=1&lang=en".

    On-Page Link Structure
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    In the SEO industry, when you hear the term “link building,” you probably assume the person is talking about external links or backlinks.

    This makes sense. After all, backlinks from other websites are a strong signal to search engines and a driving force behind organic search rankings.

    Google Analytics
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    Google Analytics works by the inclusion of a block of JavaScript code on pages on your website. When users to your website view a page, this JavaScript code references a JavaScript file which then executes the tracking operation for Analytics. The tracking operation retrieves data about the page request through various means and sends this information to the Analytics server via a list of parameters attached to a single-pixel image request.

    Keyword Positions
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    This shows you a summary of the positions for your Keyword Rankings. The higher you rank, the more likely you are to capture traffic, with recent research showing that as much as 92% of clicks happen on the first page.

    Robot.txt
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    The robots.txt file, also known as the robots exclusion protocol or standard, is a text file that tells web robots (most often search engines) which pages on your site to crawl (processed) or not.

    XML Sitemaps
    Physician Package Low P Repair SEO Rehab

    A sitemap includes a list of your pages that are available for crawling, as well as other useful information for search engines such as last update times and priority of pages. Sitemaps are recommended to ensure that search engines can intelligently crawl all of your pages although having a large number of pages on your site means the robots take more time to crawl and this can affect your rankings negatively.

    Headers and Tags
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    HTML header tags are an important way of signaling to search engines the important content topics of your page, and subsequently the keywords it should rank for.

    Social
    Physician Package Low P Repair SEO Rehab

    Social activity is important for customer communication, brand awareness, and as a marketing channel, to bring more visitors to your website. We recommend that you have all of your profiles listed on your page for visibility, and work to build a following on those networks.

    Facebook Pixel
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    When someone visits your website and takes an action (for example, buying something), the Facebook pixel is triggered and reports this action. This way, you'll know when a customer took an action after seeing your Facebook ad. You'll also be able to reach this customer again by using a custom audience.

    Facebook Open Graph Tags
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    Facebook Open Graph Tags are a type of structured data that can be placed on your page to control what content is shown when a page is shared on Facebook. In other words, it displays a preview (like a metal description) of the linked page on Facebook.

    Schema.org Structured Data
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    Schema.org is a structured data markup for webpages which helps Search Engines understand your site better and provide rich snippets directly in their search results. It basically tells the search engine what the data on your site means so that it doesn't get indexed in the wrong way.

    Weekly website crawls
    Physician Package SEO Rehab

    Find and learn how to fix common technical SEO issues that may impede your site’s ability to receive high-quality traffic, rank, or be indexed by search engines. Let Moz Pro monitor a wide range of site issues like broken redirects, missing title tags, and many more. Then prioritize which issues to fix first for maximum effectiveness.

    Moz Pro crawls large sites fast and keeps track of new and recurring issues over time. Colorful charts show the breakdown of issue categories, new issues, and total issues; allowing you to easily discover trends, opportunities, and inform individuals on the site's overall SEO performance.

    Link building is never-ending in SEO, but a little creativity and smart tactics can help you ferret out great link opportunities from their hiding spots.

    For medical offices, we have developed an easy system to implement to start building these links. Includes initial contact pitch, emails, and follow up to ensure steady communication with your audience.

    Updated Keyword Lists
    Physician Package SEO Rehab

    Ranking for the right keywords can make or break website success. Keyword Explorer streamlines your workflow and improves how you discover and prioritize the best keywords to target in less time.

    Find better keyword opportunities by seeing thousands of intuitive suggestions and comparing keywords for which sites rank, from the most extensive, credible online database of high-quality English keywords and fresh SERP data – nothing older than two weeks.

    Better predict keyword performance based on Search Volume estimates with 95% accuracy. Gauge competitiveness and estimate click-through-rates on the SERP with Difficulty and Organic CTR metrics. Add weight to a keyword's importance to your business by assigning a custom score.

    Keyword Consistency
    Physician Package SEO Rehab

    Your page content should be focused around particular keywords you would like to rank for. Ideally, these keywords should also be distributed across tags such as the title, meta, and header tags.

    Content Generation
    Physician Package SEO Rehab

    It has been well researched that higher text content volumes are related to better ranking ability in general. Included

    • 1 Blog post related to health care industry
    • Partner Blog Post
    Extra*
    • Social Media posting calendar

    Search Engine Indexing
    Physician Package SEO Rehab

    Indexing issues are caused when search engines try to index your site but due to technical issues, they fail to index some pages.

    There are 3 priority checks you should perform:

    • Firstly, check that there are no tags in the HTML code which are preventing the site from being indexed by search engines.
    • Secondly, check that the site has a valid XML Sitemap submitted to Search Console.
    • Finally, check that the site has a robots.txt file.

    Team

    Shakir Ansari

    CEO

    Ravi Agrawal

    Senior Web Dev

    Saimun Hasan

    Web Dev

    Sunny Agrawal

    Web Dev

    Roshni Khan

    Sales

    Farabi Al Hossain

    Sales

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