Why Core Web Vitals Data From Noindexed Pages matter

Why Core Web Vitals Data From Noindexed Pages matter

Google may decide to use the Core Web Vitals metrics from noindex pages. John Mueller of Google said he believes this to be the case, but he's not 100% sure.

Google Search May Use Core Web Vitals Data From Noindexed Pages

 

Google may decide to use the Core Web Vitals metrics from pages, not within the ones indexed by Google. John Mueller of Google said he believes this to be the case, but he's not 100% sure.

 

John further explained on Twitter the rationale for this. He said, "user-experience is based on more than just the initial landing page in many cases. The product/shop/checkout example fits well there. Often people go to websites; they don't just go to an individual page. It's not always clear & easy though."

 

When a user enters a specific page on a certain website through an indexed search, and the other pages they click on are slow or screams "poor user experience", I ask, is that a good thing?

 

To be frank, it's unusual for Google to work that way.

Google should not count that page against you regarding how the other indexed pages are ranked if you noindex a specific page. That's basically how Google works. If I had to air my view on this issue, I'd say, Google should as much as it can, try to ignore pages that are not within its index for any ranking value around the upcoming Page Experience Update.

 

Click here to see the video where John made this statement at exactly 47:45 minutes into the video:

 

Here is the transcript:

 

THIAGO POJDA: Just why I ask this-- we have this set of slow pages. They exist for a different purpose than our other pages on the site. And these we have a noindex on them. But they are very slow. And that's why we don't want it to be accounted for.

JOHN MUELLER: Yeah. I don't think-- or I don't know for sure how we would do things with a noindex there. But it's not something you can easily determine ahead of time. Will we see this as one website, or will we see it as different groupings there?

 

Sometimes with the Chrome User Experience Report data, you can see if Google has data points for those noindex pages and other pages. You can kind of figure out, like, OK; it can recognize that there are separate kinds of pages and can treat them individually.

 

And if that's the case, then I don't see a problem with that. If it's a smaller website where we just don't have a lot of signals for the website, then those noindex pages could be playing a role there, as well.

 

So I'm not 100% sure, but my understanding is that we do include all kinds of pages that users access in the Chrome User Experience Report data. There's no specific kind of, will this page be indexed like this or not check that happens there, because the indexability is sometimes quite complex regarding canonicals and all of that. So it's not trivial to determine whether this page will be indexed or not on the Chrome side.

 

It might be the case that if a page has a clear noindex, then even in Chrome, we would be able to recognize that. But I'm not 100% sure if we actually do that.

 

Here is John's later tweet on this:

 

Chris [email protected]

Feb 10, 2021

Replying to @OritSiMu

Doesn't User Experience stretch past the stuff you want to show from a marketing perspective in this case?

 

I noindex my cart and checkout because I don't want them in SERPS, but it's important they meet the same spec for UX. Google still plays in the cart too right?

 

Chris Simmance

@ChrisSimmance

I may be off the mark here since I'm not actually a Google person, haha.

 

Chris [email protected]

Feb 10, 2021

Replying to @ChrisSimmance and @OritSiMu

I may be off the mark here since I'm not actually a Google person, haha.

 

John @JohnMu

I think that's a good comparison - user experience is based on more than just the initial landing page in many cases. The product/shop/checkout example fits well there. Often people go to websites; they don't just go to an individual page. It's not always clear & easy though.

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