A tech company researched with a prototype web design to test super annoying issues like lagging load times, pop-ups, and auto-play music on people's blood pressure.
Being a tech tester is always a dicey bargain. Sure, you get to lay hands on some impressive new techs first; however, you have high expectations to deliver precise measurements of the different digital tools you test. Cyber Duck UX Agency conducted this study to measure how digital torture increases blood pressure and stress levels.
The Participants were stationed in front of the website designed by Cyberduck, filled with terrible user experience (UX) elements every web user encounters online (Weird graphics, non-functional buttons, images not loading, etc.).
Ten categories of web torture consisting of 110 participants and 1,100 people aged 20-50 were involved in this study.
The systolic blood pressure (the amount of pressure in arteries during heart contraction) of all the study participants was recorded as they used one of the three custom-designed websites. The normal human blood pressure range ranges 90-120 mmHg, the elevated level is between 121-129, and hypertensive stage one is 130-139. Participants that fell between the high BP category (blood pressure higher than 180 mmHg) were in crisis. None of the participants had a known health condition or proper grounds on IT or web UX background.
The results show what you should avoid in web design and development. The chart above displays the offenders, and the items placed on the left are rated worst. The pages that loaded slowly (websites that took 8.8-10.5 seconds to load) caused a 21% increment in BP, whereas auto-play music and pop-ups caused a 20% spike. Other website issues like non-clickable buttons, 404 broken pages were just irrelevant in comparison. Problems like multiple image sliders caused only a 10% increase in BP disorienting animations resulted in a mere 5% increment.
You can literally kill someone by making them surf the slowest web page with crazy pop-ups and non-clickable buttons!