GOOGLE: PAGE EXPERIENCE SIGNALS FOR RANKING APPLY ONLY TO MOBILE
Frequently Asked Questions
Google has released a page containing frequently asked questions about page ranking, AMP (Accelerated Mobile Pages), Core Web Vitals, various indices used to survey and check user experience, and the soon-to-be-released Page Experience update, which will be out in May 2021
Answers to Questions regarding Page Experience Signals
Google responded to questions regarding the contrast between desktop and mobile ranking, noting that using page experience as a signal will be available to only mobile searches at the moment. The metrics for page experience signals will include Largest Contentful Paint (LCP), First Input Delay (FID), and Cumulative Layout Shift (CLS).
Google stated there's a high probability that AMP will meet the updated standards for the page experience ranking.
Core Web Vitals
Google announced a new ranking algorithm designed to grade web pages based on how users find the experience of interacting with a web page. That means if Google thinks website users will have a poor experience on such pages, Google may not rank those pages well. A new set of metrics called the Core Web Vitals is used to conduct ranking and grading.
Google stated that Core Web Vitals seeks to check how user-friendly a particular web page is. It assesses the web page recipient's experience without considering the mechanisms used in creating the web page. This shows that Google takes the web page recipient's experience very seriously and will, in turn, improve the web page's experience. Still, it doesn't mean that page experience will be much more important than the web page content quality, theme, and content.
Accelerated Mobile Pages (AMP)
AMP is an Open Source Framework created by Google and several other technology and publishing companies. With AMP, it is possible to create simple mobile websites that load almost instantly without website developers having to put in more resources. Google on mobile will use the page experience metrics from AMP content.
User experience will become a Google ranking factor, and this will cause web page developers, and website owners to improve the mobile recipient experience. Also, Google plans to reward websites that provide excellent user experience by promoting the ranking of such pages in the search results. You can access more information on how Google intends to measure web page recipients' experience on various platforms (mobile, desktop) from the FAQ page.