10 Ways Website Structure Can Affect SEO

10 Ways Website Structure Can Affect SEO

A well-structured website provides Google with data to improve optimization. Google’s John Muller knows this and hinted in a Webmaster Hangout last year.

In 2021, getting high website traffic and generating profitable revenue from your pages can’t be achieved without optimizing your website.

A well-structured website strategically provides Google with better data on the relationships and meanings of web pages to improve optimization. Google’s John Muller knows this and hinted in a Webmaster Hangout last year.

Businesses and organizations should design visually attractive websites to draw customers and gain search engine recognition. The visual structure of the website plays a vital role to boost other forms of SEO, like the design.

In this article, we’ll shed some light on ten ways your website structure can improve your user's experience in alignment with your SEO goals.


  1. Site Crawlability

Crawlability is a search engine’s ability to move through your website’s entire text content to understand what your website is all about.

For a web page to be crawlable, it has to take a visitor somewhere else within the website.

To achieve good website crawl ability, use schema, structured data formats, and internal links on every page to connect one part of your website to the other.


  1. URL Structure

URLs build a site and direct users to their desired destinations. The best URL structures should be content-rich but also simple and not complicated.



HTTPS is a better and more secure option if you’re hoping to boost your rankings. More than 50% of websites today are using HTTPS because of its multiple benefits, asides from good rankings.

  • Improved user experience.

  • Protection of user information.

  • Better data in Google Analytics.


  1. Internal Linking

Internal linking gives users easier access to other content, resulting in a better user experience. Use content-rich keywords that link the user to other relevant pieces of information on your website and avoid haphazard and random linking as this can mess your website structure up.


  1. Key Content & Keywords

Your Website SEO structure should be deeply rooted in proper keyword and content research. Practicing this provides your website with a great user and search-engine friendly experience while ensuring that your website’s content is of the highest quality.


  1. Duplicate Content

Focus on high-quality and unique content while avoiding duplicates on your website that Google can interpret as spam.

Use Google’s Search Console to locate and eliminate duplicate content on your website.


  1. Navigation & User Experience

A good user experience is good for SEO. If a visitor comes across a well-structured site, further interaction is highly probable.

Google processes these interactions for future search results. Click-through rate, bounce rate, and time spent on your website is all signalled to Google, and Google adjusts ranking in search results according to these parameters.


  1. Core Web Vitals & User Experience

Core Web Vitals is one of the new ranking factors in 2021, and currently, less than 15% of sites meet the benchmark standards. It is a part of Google’s page experience update that optimizes images and significantly impacts rank.


  1. Mobile

With the rise in the number of mobile users, ensuring your website structure is compatible with different mobile interfaces is an excellent way to boost user experience and, in the long run, search rankings.


  1. Speed & Performance

Communicate with your designers and engineers to choose the right website structure and mobile design. If your website build and the structure doesn’t boost a fast user experience, then your SEO results will take a hit.



Website structure affects SEO, and websites with the best ranking have fantastic user interfaces. To ensure your website is positioned for search readability, plan with the developers of your website’s architecture and design before implementing.

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